Anybody can give you data.
The problem is that you don’t need data. You need information.
Data is a list sales that already happened. They’re history. Dead and gone. Yesterday’s news.
Information is a snapshot of your sales pipeline, showing that:
- One is very large but will actually lose money
- Ten are small and of average profitability with an 85% chance of closing.
- Three look great, but your salesperson is overly optimistic and you’ll see Elvis having dinner with Superman at Scotch ‘n Sirloin before you see a dime.
- Two are hugely profitable but currently have only a 65% chance of closing, and will require more attention from upper management.
A little information about the future will make you more money than a truckload of data about the past.
Anybody can give you data. CNY Support can give you information.
If you want a better handle on what’s in your sales pipeline, how much is fluff and how much you’ll be able to take to the bank, give us a call or send an email.